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My research is concerned with how basic cognitive processes affect people’s perceptions and actions in the social world. For example, can we think without having visual images popping in our “mind’s eye”? Can we think without verbalizing our thoughts in our head? How does visual imagery affect our moral judgment? Are pictures more “emotional” than words? How do we prospect about the future? Do we vividly imagining it, or in fact, do we think about it in a more abstract manner? I explore these and other fascinating questions using variety of tools, including behavioral experiments in the lab and online, and brain imaging (fMRI) technique.