We think all the time. But what are thoughts made up of? And what are the many different ways in which we think? Do we think in pictures or in words? When you’re hungry, do you think about “food” or about “almond pancakes with Vermont maple syrup”? Do children think differently from adults? Who is more creative, a verbal thinker or a visual thinker, and why? Is abstract thinking “deeper” or “better” than concrete thinking? Are pictures more “emotional” than words? And do situational factors play a role in the way we think, or is it all about stable individual differences?