“The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Case of Katie Couric”

Daniel Carpenter; Peter Cram; John Inadomi; Sandeep Vijay; A. Mark Fendrick

“The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Case of Katie Couric”

Citation:

Carpenter D, Cram P, Inadomi J, Vijay S, Fendrick MA. “The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Case of Katie Couric” . Archives of Internal Medicine . 2003;63:1601-1605.

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Daniel Carpenter

Freed Professor of Government, Harvard University

“The Impact of a Celebrity Promotional Campaign on the Use of Colon Cancer Screening: The Case of Katie Couric”

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