"Drinking the Kool-Aid" has always been perceived as a mindless consumption of some doctrine be it religion, political, or consumer based. It's obvious connotation coming from the tragic events in the Ghana jungles under the spell of Jim Jones. The Kool-Aid brand that suffered the unfortunate circumstance of being the vehicle of Jone's warped psychosis is in no way disparaged here in this blog. The euphemistic Kool-Aid I'm drinking here is far more satisfying. It's the potion that Victory serves up in new flavors twice a year.