Feelings and consumer decision making: The appraisal-tendency framework

Han, S.; Lerner, J.S.; Keltner, D.

Citation:

Han S, Lerner JS, Keltner D. Feelings and consumer decision making: The appraisal-tendency framework. Journal of Consumer Psychology. 2007;17:158-168.

Abstract:

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Jennifer Lerner

Professor of Public Policy and Management | Director of Harvard Laboratory for Decision Science

Feelings and consumer decision making: The appraisal-tendency framework

Citation:

Abstract:

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