This article examines how ordinary victims of racism rebut racist beliefs communicated to them by the mass media and encountered in daily life. We describe the rhetorical devices that North African immigrant men in France use to respond to French racism, drawing on thirty in-depth interviews conducted with randomly selected blue-collar immigrants residing in the Paris suburbs. We argue that while French anti-racist rhetorics, both elite and popular, draw on universalistic principles informed by the Enlightenment as well as French Republican ideals, North African immigrants rebut racism by drawing instead on their daily experience and on a 'particular universalism', i.e. a moral universalism informed by Islam. Their arguments frequently center on claims of equality or similarity between all human beings, or between North Africans and the French. Available cultural repertoires and the structural positions of immigrants help to account for the rhetorical devices that immigrants use to rebut racism.