Lecture 1

Dear Class,

In this folder, please find the following documents:

-Course Outline

- The Need to Belong(Baumeister and Leary)
This was mentioned during class.

- Biobehavioral Responses to Stress in Females:Tend-and-Befriend, Not Fight-or-Flight (Taylor et al.)
This was also mentioned breifly during class.

I look forward to seeing you next week,

Mariana

Class: 

SCS 2533 Brand Talk: Shaping Product Identity Through Marketing

Attach Files: 

need_to_belong.pdf
tend-and-befriend.pdf
outline.pdf