Behavioral Economics and Marketing in Aid of Decision Making among the Poor

Marianne Bertrand; Sendhil Mullainathan; Eldar Shafir

DEPARTMENT OF ECONOMICS | FACULTY OF ARTS AND SCIENCES | HARVARD.EDU

Behavioral Economics and Marketing in Aid of Decision Making among the Poor

Citation:

Bertrand M, Mullainathan S, Shafir E. Behavioral Economics and Marketing in Aid of Decision Making among the Poor. Journal of Public Policy & Marketing. 2012;Vol. 25(No. 1):pp. 8-23. .

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Sendhil Mullainathan

Professor of Economics

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Behavioral Economics and Marketing in Aid of Decision Making among the Poor

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