Social movements and revolution have long been driving forces behind political, social, and cultural change. From the Civil Rights movement of the 60s to the recent and unpredicted "Arab Spring," the extraordinary mobilization of ordinary people is routinely credited with fundamentally re-shaping societal institutions--the polity, the economy, religion, gender, race, and even the environment. But can we really define and study something as ephemeral as social mobilization? Do we know how social movements begin? Why might they become revolutionary?