Do you want to improve your persuasion skills? Would you like to study and apply approaches that drive sales and sales management success? Would you like to join a community of continual learners who strive to help others perform even better? This highly interactive, high energy, action-oriented course is designed based on accelerated learning and distance learning best practices and is improved each year based on student feedback. Topics include ideal customers, sales process, buying process, prospecting, negotiating, and closing, as well as motivating, compensating, coaching, and training salespeople. Teaching methods include student presentations and real-life cases, techniques such as the persuasion equation, the trust call, why/how/what statements, and guest speakers.