A New Marketing Measure: Psychological Distance

Date Published:

12/08/2015

Abstract:

There are now many more venues to market than there were just a few years ago. That abundance forces companies not to overlook the need to determine what message should go to which venue. The new science of psychological distance can help companies figure what to say in print and on Twitter, and what to show on television and Instagram.

Publisher's Version

Last updated on 11/29/2016