@article {413266,
	title = {Perceptions of E-Cigarettes: A Comparison of Adult Smokers and Non-Smokers in a Mechanical Turk Sample},
	journal = {American Journal of Drug and Alcohol Abuse},
	volume = {43},
	number = {3},
	year = {2017},
	month = {2017},
	pages = {311-323},
	abstract = {Background: Given plans to extend its regulatory authority to e-cigarettes, the Food and Drug Administration (FDA) urgently needs to understand how e-cigarettes are perceived by the public.Objectives: To examine how smoking status impacts adult perceptions and expectations of e-cigarettes.Methods: We used Mechanical Turk (MTurk), a {\textquotedblleft}crowdsourcing{\textquotedblright} platform, to rapidly survey a large (n=796; female=381; male=415), diverse sample of adult ever (44\%) and never smokers (56\%), with ever (28\%) and never (72\%) users of e-cigarettes. \&nbsp;Results: Smokers and non-smokers learned about e-cigarettes primarily through the internet and conversations with others. \&nbsp;Ever smokers were more likely than never smokers, and female current smokers were more likely than female former smokers, to have learned about e-cigarettes from point of sale advertising (p{\textquoteright}s\&lt;0.05) and to believe that e-cigarettes help smokers quit (p{\textquoteright}s\&lt;0.05).\&nbsp; Among never-users of e-cigarettes, current smokers were more likely than never smokers and former smokers to report that they would try e-cigarettes in the future (p{\textquoteright}s\&lt;0.01). Current smokers{\textquoteright} top reason for wanting to try e-cigarettes was to quit or reduce smoking (56\%), while never and former smokers listed curiosity. In contrast, female current smokers{\textquoteright} top reason for not trying e-cigarettes was health and safety concerns (44\%) while males indicated expense (44\%).Conclusions: Adult smokers and non-smokers have different perceptions and expectations of e-cigarettes.\&nbsp; Public health messages regarding e-cigarettes may need to be tailored separately for persons with and without a history of using conventional cigarettes. Tailoring messages by gender within smoker groups may also improve their impact.},
	url = {http://www.tandfonline.com/doi/full/10.1080/00952990.2016.1207654},
	author = {Bauhoff, Sebastian and Montero, Adrian and Scharf, Deborah}
}
