Museum Evaluation and Audience Research, Spring 2017, 2018 & 2019 (Co-Instructor)



Research and evaluation are key tools for increasing self-awareness within museums and similar institutions. Organizations cannot learn and improve in any systematic way without some means of assessment. Museum professionals in nearly any position find themselves required to conduct evaluations for their institution or oversee contracted researchers. This course provides students with a general understanding of the entire research process from the development of initial guiding questions to the final reporting. The course is appropriate for emerging and experienced professionals interested in education, exhibitions, marketing, and development in museums and related organizations who may be involved in the design, oversight, implementation, or consumption of research and evaluation.