Surveys are an important basic way to collect information about audiences and their experiences, preferences, motivations, and backgrounds - in museums as well as other organizations. Data about audiences are key to informed organizational decision-making and to demonstrating outcomes for funders and other stakeholders. This active learning weekend offers an introduction to survey development and implementation, including survey design, item writing, and data collection. Students will work in groups to develop, pilot, implement, and reflect on an actual visitor survey in Harvard museums. The course is appropriate for emerging and experienced professionals interested in education, exhibitions, visitor services, marketing, and development in museums and related organizations who may be involved in the design, oversight, implementation, or consumption of survey research.