@article {Zazo2019,
	title = {Data Analytics for Creative Processes: Designing the Next Great Product},
	journal = {Manufacturing \& Service Operations Management [submitted]},
	year = {2020},
	url = {http://ssrn.com/abstract=3524885},
	author = {Zazo, Javier and Calmon, Flavio and Goodwin, Richard and Calmon, Andre}
}
