Current climate migration ("climigration") discourses tend to focus on displacement and not necessarily the economic mobility associated with changing consumer preferences. In one iteration of a climate future, Duluth (MN.) may be well positioned to accommodate a diverse influx of people, culture, and capital associated with a national redistribution of people and places. The question for Duluth moving forward is whether strategic economic development and marketing can be mobilized under a set of community-driven values that, together, paint a vision of a shared climate future. This research project engages climate adaptation planning, demography, market analysis, design research, and infrastructure analysis to explore a range of scenarios for the physical adaptation of Duluth. Thereafter, climate imaganiries and physical planning are synthesized within an advertising campaign that seeks to target pre-selected mobile market segments--from across an income sprectrum--with the intent of projecting Duluth as a climigrant friendly city for all.
Alex DiStefano, Project Manager
Don O'Keefe, Design, Branding & Vexillology
Andreea Vasile Hoxha, Visual Advisor
Sam Adkisson, Architecture & Urban Design
Jennifer Kaplan, Urban Planning, Demography & Economic Development
Maura Barry-Garland, Urban Planning, Climate Planning & Impact Analysis
Sydney Pedigo, Urban Planning, Health Care & Economic Development
Runjia Tian, GIS Assistant
Dr. Jesse M. Keenan, Principal Investigator
Project News Coverage
New York Times (April 15, 2019). Want to Escape Global Warming? These Cities Offer Cool Relief.
Reuters (April 6, 2019). Cool U.S. Cities Prepare as Future Climate 'Havens.'
The Weather Channel (April 17, 2019). It's the Year 2100 and Everyone is Moving to Duluth.