I am an Assistant Professor in the Negotiation, Organizations & Markets Unit at Harvard Business School. My research investigates moral behavior and the psychology that surrounds it, with a focus on the role of reputation. When and why do people make personal sacrifices for moral causes, including through acts of prosociality and expressions of moral outrage? And how are the answers to these questions shaped by the powerful human drive to be seen positively by others? To address these questions, I explore the ways that reputation motives create hidden incentives that shape moral behavior, emotions, and cognition—often without people's conscious awareness. My work integrates methods from psychology, behavioral economics, and evolutionary game theory.

Prior to joining HBS, I received my Ph.D. in Psychology from Yale University and was a postdoctoral fellow at the Dispute Resolution Research Center at Kellogg School of Management, Northwestern University.

You can email me at jillianjordan@hbs.edu, and view my Google scholar profile here.