Jonathan Xu. 12/7/2016. “
Market research study conducted for a small business facing growth challenges [Presentation] [Harvard coursework]”.
AbstractA small but fast-growing business was facing numerous challenges, including a high percentage of unsatisfied customers as well as difficulties in cross-selling their services.
We conducted a comprehensive market research study for business, comprised of 101 in-depth customer surveys, 2 focus groups, and 4 one-hour customer interviews.
As a result, we identified the key factors driving customer dissatisfaction, and devised more effective methods for reaching new customers and upselling old ones.
(All identifying information pertaining to this business have been removed/modified for this presentation.)
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