Entrepreneurial venture seeking to revolutionize the fitness industry [Presentation] [Harvard coursework]

Citation:

Jonathan Xu, Naveen Kulkarni, Durga Velukumar, and Saloni Shah. 8/2/2016. “Entrepreneurial venture seeking to revolutionize the fitness industry [Presentation] [Harvard coursework]”.
FITPAL pitchdeck1.69 MB

Abstract:

How do you get fit without paying $70/hour for a personal trainer (U.S. urban average)?

We developed an idea for a mobile application that cuts fitness training costs by 40-70% while helping people improve their fitness levels. This can be a profitable business addressing unmet needs in a huge potential market.

Attractive business
  • Up to 35 - 40% net profit margins
  • Low initial investment
 
 
Addresses unmet needs
  • Very-fit people want to monetize their knowledge and skills
  • Less-fit people want to improve their fitness levels at an affordable rate
  • There is currently no way to match this supply and demand
 
 
Huge potential market
  • Global fitness market: approx. 300 million people who are physically active
  • Revenues of >$1.5 billion a year if successfully scaled globally
Last updated on 04/01/2017