Abstract:
How do you get fit without paying $70/hour for a personal trainer (U.S. urban average)?
We developed an idea for a mobile application that cuts fitness training costs by 40-70% while helping people improve their fitness levels. This can be a profitable business addressing unmet needs in a huge potential market.
Attractive business
• Up to 35 - 40% net profit margins
• Low initial investment
Addresses unmet needs
• Very-fit people want to monetize their knowledge and skills
• Less-fit people want to improve their fitness levels at an affordable rate
• There is currently no way to match this supply and demand
Huge potential market
• Global fitness market: approx. 300 million people who are physically active
• Revenues of >$1.5 billion a year if successfully scaled globally