Citation:
Abstract:
Published in Harvard Business Review (in France) and by the World Economic Forum
This paper proposes 3 strategies for luxury automakers to significantly raise profit margins while reducing resource utilization:
Strategy 1: Engage in more closed-loop recycling: establish vehicle collection programs, be more stringent in raw material selection
Strategy 2: ‘Rent instead of sell’ business model: providing vehicles as a service
Strategy 3: Lengthen product usability: using recyclable materials, improving engine recyclability, leveraging 3D printing