Strategies for effective marketing on Facebook [Presentation] [Harvard coursework]

Citation:

Jonathan Xu. 12/2/2016. “Strategies for effective marketing on Facebook [Presentation] [Harvard coursework]”.

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Abstract:

How do you effectively market your business on Facebook? What are some of the best practices in maximizing impact while minimizing advertising costs? In this presentation, we go through the 5 steps to effective marketing on Facebook.

Last updated on 04/01/2017

Jonathan Xu's Recent Publications

Potential Circular Economy strategies for the Tokyo 2020 Olympics [Whitepaper] [Harvard & World Economic Forum research project]

Jonathan Xu, Mark Esposito, and Terence Tse. 1/6/2017. Potential Circular Economy strategies for the Tokyo 2020 Olympics [Whitepaper] [Harvard & World Economic Forum research project]. Potential Circular Economy strategies for the Tokyo 2020 Olympics.Abstract

Tokyo 2020 Sustainability Recommendations

This was a joint project between by the World Economic Forum and the Harvard University faculty aide program.

In this report, we offer recommendations to the Japanese government on how the upcoming Tokyo 2020 Olympics can be designed to maximize sustainability while minimizing expenses. The recommendations are based on in-depth research and global best practices in event management.

The recommendations cover the following areas:

construction and design of Olympic facilities
event transportation
energy, food, and waste management

Rethinking the luxury auto business model [Article] [Harvard research project]

Jonathan Xu and Mark Esposito. 2/16/2017. “Rethinking the luxury auto business model [Article] [Harvard research project]”. Publisher's Version Abstract

Published in Harvard Business Review (in France) and by the World Economic Forum

This paper proposes 3 strategies for luxury automakers to significantly raise profit margins while reducing resource utilization:

Strategy 1: Engage in more closed-loop recycling: establish vehicle collection programs, be more stringent in raw material selection

Strategy 2: ‘Rent instead of sell’ business model: providing vehicles as a service

Strategy 3: Lengthen product usability: using recyclable materials, improving engine recyclability, leveraging 3D printing

Market research study conducted for a small business facing growth challenges [Presentation] [Harvard coursework]

Jonathan Xu. 12/7/2016. “Market research study conducted for a small business facing growth challenges [Presentation] [Harvard coursework]”.Abstract

Presentation

A small but fast-growing business was facing numerous challenges, including a high percentage of unsatisfied customers as well as difficulties in cross-selling their services.

We conducted a comprehensive market research study for business, comprised of 101 in-depth customer surveys, 2 focus groups, and 4 one-hour customer interviews.

As a result, we identified the key factors driving customer dissatisfaction, and devised more effective methods for reaching new customers and upselling old ones.

(All identifying information pertaining to this business have been removed/modified for this presentation.)

Strategies for effective marketing on Facebook [Presentation] [Harvard coursework]

Jonathan Xu. 12/2/2016. “Strategies for effective marketing on Facebook [Presentation] [Harvard coursework]”.Abstract

Marketing on Facebook

Entrepreneurial venture seeking to revolutionize the fitness industry [Presentation] [Harvard coursework]

Jonathan Xu, Naveen Kulkarni, Durga Velukumar, and Saloni Shah. 8/2/2016. “Entrepreneurial venture seeking to revolutionize the fitness industry [Presentation] [Harvard coursework]”.Abstract

FITPAL pitchdeck

How do you get fit without paying $70/hour for a personal trainer (U.S. urban average)?

We developed an idea for a mobile application that cuts fitness training costs by 40-70% while helping people improve their fitness levels. This can be a profitable business addressing unmet needs in a huge potential market.

Attractive business

• Up to 35 - 40% net profit margins

• Low initial investment

Addresses unmet needs

• Very-fit people want to monetize their knowledge and skills

• Less-fit people want to improve their fitness levels at an affordable rate

• There is currently no way to match this supply and demand

Huge potential market

• Global fitness market: approx. 300 million people who are physically active

• Revenues of >$1.5 billion a year if successfully scaled globally

Analyses of Yahoo Inc's challenges + strategic recommendations [Presentation] [Harvard coursework]

Jonathan Xu, Naveen Kulkarni, Saloni Shah, and Durga Velukumar. 7/8/2016. “Analyses of Yahoo Inc's challenges + strategic recommendations [Presentation] [Harvard coursework]”.Abstract

Yahoo's Failures

Why did Yahoo gradually disappear into oblivion? Why did it try, but fail, to reinvent itself?

We explore the underlying reasons for Yahoo's business failures. We also present some strategic recommendations for the firm going forward.