@article {27644,
	title = {"Mental Accounting in Portfolio Choice: Evidence from a Flypaper Effect"},
	journal = {American Economic Review},
	volume = {99},
	number = {5},
	year = {2009},
	pages = {2085-2095},
	author = {James J.Choi and David Laibson and Brigitte C. Madrian}
}
