This multi-day event is open to all Harvard or MIT graduate students and post-docs and provides an opportunity for participants to demonstrate and share their consulting strategies and network with industry professionals. Over a one week period, randomly assigned teams of four will be working on a live case from a real business and provide a presentation of recommendations to be graded by judges from top consulting firms. If you have ever considered consulting, you should join this competition! We will have an event to introduce the basics of how to approach...
I am humbled to have been asked to be a guest speaker at the Best New Product Shopper Marketing Forum. I will be presenting on 'Effective Color and Word Choice in Advertising' from a psychological and neuroscientific standpoint.