Lecture 2

Dear Class,

Thank you for those who weathered the storm and came Tuesday night. If you were unable to attend due to weather, do notify me and I shall determine a make-up assignment for your missed participation.

The following article should be of interest, particularly as the medium of online shopping was discussed. Please review it:

Consumer decision making in online shopping environments: The effects of interactive decision aids (Haubl & Trifts, 2000). The article is available for download here: http://www.imamu.edu.sa/Data/abstract/management/Consumer%20Decision%20M...

Best wishes,





SCS 2533 Brand Talk: Shaping Product Identity Through Marketing (Instructor)