Lecture 3

Dear Class,

Just a friendly reminder: Your midterm will be held next week. I will be lecturing for the first 1.5 hours of class, then you will be given your midterm. As stated in class, it will be a choice of two of four essay questions.

Please be prepared to discuss the following topics:

  • The difference between branding and marketing
  • Different analyzing techniques, which include, but are not limited to SWOT, Marketing Mix, '4 C's'
  • Advertising as a 'semiotic science'
  • The importance of psychographics 
  • Consumer behavior, particularly decision making

Also, please remember to bring in your workbooks to hand in for grading and complete the assigned homework by next week.

We will be having pizza prior to the midterm, so come hungry!




SCS 2533 Brand Talk: Shaping Product Identity Through Marketing (Instructor)