As you know, your final will be held next week. I will be lecturing for the first 1.5 hours of class, then you will be given your examination. As stated in class, it will be multiple choice, and a choice of one of three essay questions.
Please be prepared to answer MC questions on the following topics:
- Modalities of thought
- Conceptual metaphors
- Desires, needs, emotions
- CT chapters 1-9
Please be prepared to discuss the following topics:
- The Connotative Index
- The importance of 'branding'
- Language-based branding techniques
- Semiotics and the coding system
- Segmentation (psychographics, demographics, behavior)
- Narrative in interpreting branding/marketing campaigns
- Brand positioning
- Please note; it would be in your greatest interest to review the case studies we have looked at.