About Mimi Chen

5 truths you won't find in my professional bio

 
1. Won a scholarship to travel to Anhui, China to collect samples from a mountain -- required climbing narrow roads with steep drop-offs.

Never climbed a mountain before this trip because I have a deathly fear of heights. 

2. Entered a half Ironman race three months after learning how to ride a road bike.

Did the entire race in one gear because I didn't know how to shift gears.

3. Decided to pick up running and after a few months, barely made the cutoff finish time for a 5k race.

I went home and signed up for a marathon.

4. Taught a style of yoga that requires singing a chant at the beginning of class.

I am tone deaf and can't carry a tune to save my life.

5. I took a job that required me to fly several times a month.

I had a fear of flying.

Business, Technology + Art

I love working with brands on the business, technology, and artistic aspects that intertwine in content creation, optimization, and advertising.

My academic background and coursework at Harvard can be found on the Academics page.

My resume detail can be found on LinkedIn.

Digital Marketing Areas
SEO, Digital Strategy, Content Creation, Digital Production, Digital Design, Social Media Strategy, Social Media Management

Technical Skills
HTML5, CSS, JavaScript, Google Analytics (GAIQ), Semrush, Moz, Hootsuite. Adobe: Premiere Pro, Photoshop, Illustrator and Affer Effects.

Industries
Health and Wellness, Finance, Technology, Apparel + Retail.

Portfolio Samples

My favorite yoga mats are the ones made by Yogasana Mats. They are eco-friendly, beautifully handwoven and pvc-free. I recently made a video and blog post for Yogasana Mats, check it out here.

Story Time

how it all began...

 

As the daughter of a U.S. Air Force pilot, I travelled the world and changed schools every two years until I landed at The Wharton School at the University of Pennsylvania. I graduated with a BS in Economics; concentrations were in finance and Management Information Systems. I also completed a minor in East Asian Languages and Civilizations.

At UPenn, I was a member of the professional business fraternity Delta Sigma Pi (yes fraternity -- not sorority; we called each other brothers) where I held a number of elected positions as an undergraduate. I spent a couple of years representing the Chinese Students' Association on the United Minorities Council. I was also a member of the Alpha Phi sorority.

My interest in tech had an unexpected beginning at UPenn. One morning, as I was cleaning off the tables at Stouffer Dining Hall for my work-study job, the Daily Pennsylvanian was open on one of the tables. I saw ads for programming jobs that paid double what I was getting paid to clean/mop floors and prep food. I had no idea what Object Oriented Programming or HTML meant -- but I decided I would figure it out over Christmas break and work on qualifying for those jobs.

I stopped by the campus bookstore and bought HTML for Dummies and a similar book for JavaScript. When I returned from Christmas break, I added Management Information Systems to my finance concentration and dove headfirst into learning programming languages. A few months later, I got my first programming work-study job on campus. Over the next few years as an undergraduate, I would get more work -- from designing and implementing The Wharton School's website (MBA, Management division) to helping a client create a fan page for The Spice Girls.

After graduating from UPenn, I worked in the finance industry. Even in the fast-paced world of NYC finance as an investment banker (leveraged buyouts), I found my background in tech to be helpful. During the moments of downtime between working on deals, roadshows or pitches, I utilized my programming skills developed as a freelancer in college to write apps. I designed, developed and executed a program that unified comparable analysis spreadsheets into a connected database. The program increased our efficiency (and eliminated the all-nighters we had to pull when faced with a sudden onslaught of comp analysis demands).

Working in leveraged buyouts and private equity investments taught me the importance of keeping an eye on ROI and decision making informed by quantitative data analysis. As a digital strategist, I keep these metrics in mind when I work with brands and individuals to help them develop a strong brand story and communicate it effectively through social media, digital advertising, websites, emails, and other platforms.

I love helping brands and individuals create and implement digital content that results in measurable improvements in KPIs.

My professional work experience and resume can be found on LinkedIn.
My academic background and coursework at Harvard can be found on the Academics page.


What I care about

Giving back through community service is important to me. I enjoy helping non-profits with digital marketing help. If you are a 501(c)(3) organization and would like free digital marketing help, read more about how I can help you on the Community Service page.

Other Interests

My favorite yoga mats are the ones made by Yogasana Mats. They are eco-friendly, beautifully handwoven and pvc-free. I recently made a video and blog post for Yogasana Mats, check it out here.

IRONMAN

Completed 10+ half Ironman Races and 2 marathons 

Mimi Chen at Ironman Atlantic City
Ironman Atlantic City 70.3

JIVAMUKTI YOGA

Taught yoga at 100+ domestic and international events

Mimi chen yoga
Photo by Ziv Fishfedder: Mimi Chen in Central Park