NEW DATE!!! (original date of 3/7/2018 cancelled due to weather)
“I don’t need to advertise. I’m a fine artist!”
“My work speaks for itself.”
“I’m a creative. Leave the marketing to the marketers!”
If any of this sounds familiar, you might be an artist who doesn’t appreciate the value of self-promotion. Many fine artists believe that once they establish their reputation, the world will beat a path to their door. But what if it were possible not only to pave a path to your door, but to invite people from all over the world to visit you?
There’s nothing pushy or sleazy about promoting yourself and your work. Self-promotion is an effective way to get your name in front of people and generate buzz about yourself and your work. Using free social media and low-cost traditional marketing tools, you can get the word out about what you do and develop a group of active followers who are interested in your art and your process. These followers become your marketing department, singing your praises to their friends, families and co-workers!
Developing and maintaining relationships with people is easier than ever with today’s social media tools. And in a crowded marketplace, it helps to have an online presence so that people can easily find out more about your work. Discover how to market yourself and see how AWESOME self-promotion can be!
This event is co-sponsored by Alumni Relations and Career Development.
About the Instructor
Laura Foley (MassArt BFA printmaking 1989) has been operating Laura M. Foley Design for over 25 years. Laura specializes in helping engineers, high-tech professionals, scientists and nerds to improve their PowerPoint and presentation skills. For the past four years, she has been working with The Optical Society, an organization that supports people in the fields of optics and photonics, to clarify their messaging and has worked in a similar capacity with the Engineering Excellence and Operations group at TE Connectivity, an $12B electronics company, since 2014. Working with HOW Design Live, one of the world’s largest annual gatherings of creative professionals, she led a discussion on “Marketing that Works” in 2014 and presented a session, “Marketing your solo or small business: What works and what doesn’t?” in 2015. Laura lives in Central Massachusetts with her husband and two sons. She is an active Boy Scout leader and is currently training for a 40-mile trek at the Philmont Scout Ranch in 2018.