Small Cues Change Savings Choices

Citation:

James J.Choi, Emily Haisley, Jennifer Kurkoski, and Cade Massey. 2017. “Small Cues Change Savings Choices.” Behavioral Evidence Hub. Publisher's Version
Small Cues Change Savings Choices

Abstract:

PROJECT SUMMARY

Researchers tested the effects of including cues, anchors, and savings goals in a company email encouraging employee contributions to their 401(k).

IMPACT

Researchers found that providing high contribution rate or savings goal examples, or highlighting high savings thresholds created by the 401(k) plan rules, increased 401(k) contribution rates by 1-2% of income per pay period.

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