Storytelling with Data

Citation:

Cole Nussbaumer Knaflic. 11/2/2015. Storytelling with Data. 1st ed., Pp. 288. Wiley. Publisher's Version
Storytelling with Data

Abstract:

Don't simply show your data—tell a story with it! 

storytelling with data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.

Specifically, you'll learn how to:

  • Understand the importance of context

  • Determine the appropriate type of graph

  • Recognize and eliminate the clutter

  • Direct your audience's attention

  • Think like a designer when visualizing data

  • Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high-impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—storytelling with data will give you the skills and power to tell it!

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