The University of Arizona is tracking freshman students’ ID card swipes to anticipate which students are more likely to drop out. University researchers hope to use the data to lower dropout rates. (Dropping out refers to those who have left higher-education entirely and those who transfer to other colleges.)
The card data tells researchers how frequently a student has entered a residence hall, library, and the student recreation center, which includes a salon, convenience store, mail room, and movie theater. The cards are also used for buying vending machine snacks and more, putting the total number of locations near 700. There’s a sensor embedded in the CatCard student IDs, which are given to every student attending the university.
“By getting their digital traces, you can explore their patterns of movement, behavior and interactions, and that tells you a great deal about them,” Sudha Ram, a professor of management information systems who directs the initiative, said in a press release.