@article {653170,
	title = {High Stakes Decision Making: Normative, Descriptive, and Prescriptive Considerations},
	journal = {Marketing Letters},
	volume = {13},
	number = {3},
	year = {2002},
	pages = {259-268},
	author = {Howard Kunreuther and Robert Meyer and Richard Zeckhauser and Paul Slovic and Barry Schwartz and Christian Schade and Mary Frances Luce and Steven Lippman and David Krantz and Barbara Kahn and Hogarth,Robin}
}
