@article {653331,
	title = {Communicating the Health Effects of Consumer Products: The Case of Moderate Alcohol Consumption and Coronary Heart Disease},
	journal = {Managerial and Decision Economics},
	volume = {17},
	number = {5},
	year = {1996},
	pages = {459-470},
	author = {Carl V. Phillips and Richard Zeckhauser}
}
