Howard Kunreuther, Robert Meyer, Richard Zeckhauser, Paul Slovic, Barry Schwartz, Christian Schade, Mary Frances Luce, Steven Lippman, David Krantz, Barbara Kahn, and Robin Hogarth. 2002. “High Stakes Decision Making: Normative, Descriptive, and Prescriptive Considerations.” Marketing Letters, 13, 3, Pp. 259-268.