Citation:
Richard J. Zeckhauser and David V.P. Marks. 1996. “Sign posting: The Selective Revelation of Product Information.” In Wise Choices: Games, Decisions, and Negotiations, Richard J. Zeckhauser, Ralph L. Keeney, and James K. Sebenius (eds.), Pp. 22-41. Boston: Harvard Business School Press.
signposting.pdf | 1.04 MB |