@inbook {8923,
	title = {The Effectiveness of Campaign Advertising: It{\textquoteright}s All in the Context},
	booktitle = {Campaigns and Elections American Style},
	year = {1995},
	publisher = {Westview Press},
	organization = {Westview Press},
	author = {Stephen Ansolabehere and Shanto Iyengar},
	editor = {Candice Nelson and James A. Thurber}
}
