Megan Epler Wood will be speaking on the sustainability metrics for the international tourism industry from 2:05pm to 3:20pm at this full day conference.
The Metrics & Indexes session will host the following experts:
Megan Epler Wood (Harvard Chan School of Public Health)
Hugh Gorman (Michigan Technological University)
George Serafeim (Harvard Business School)
Convener: John Ehrenfeld (Massachusetts Institute of Technology)
The conference will address four interrelated roadblocks and four corresponding research questions:
The roadblock of capital markets and quarterly capitalism. Can public companies ever be sustainable?
The roadblock of metrics. How can the distorting impact of metrics and indexes be overcome?
The roadblock of the lack of green consumers. How can consumers be encouraged to be more willing to pay for sustainability?
- The roadblock of public policy. How can governmental inclinations to prioritize things other than sustainability be overcome?
For more information, please visit the Harvard Business School's website.