@article {68286,
	title = {Highbrow Films Gather Dust: Time-Inconsistent Preferences and Online DVD Rentals},
	journal = {Management Science},
	volume = {55},
	number = {6},
	year = {2010},
	pages = {1047-1059},
	author = {Milkman, K.L. and Rogers, T. and MH Bazerman}
}
