@article {68296,
	title = {I{\textquoteright}ll have the ice cream soon and the vegetables later: A study of online grocery purchases and order lead time},
	journal = {Marketing Letters},
	volume = {21},
	number = {1},
	year = {2010},
	pages = {17-35},
	author = {Milkman, K.L. and Rogers, T. and MH Bazerman}
}
