@case {11115, title = {China Mobile{\textquoteright}s Rural Communications Strategy}, volume = {Harvard Business School Case 309-034}, year = {2009}, url = {http://cb.hbsp.harvard.edu/cb/product/309034-PDF-ENG}, author = {William C. Kirby and F. Warren McFarlan and G.A. Donovan and Tracy Manty} }