@case {11124,
	title = {A Chinese Start-up{\textquoteright}s Midlife Crisis: 99Sushe.com},
	volume = {Harvard Business School Case 309-060},
	year = {2009},
	url = {http://hbr.org/search/309060/},
	author = {William C. Kirby and F. Warren McFarlan and Tracy Manty}
}
