@case {11128,
	title = {Fiyta - The Case of a Chinese Watch Company},
	volume = {Harvard Business School Case 308-025},
	year = {2009},
	author = {Regina M. Abrami and William C. Kirby and F. Warren McFarlan and Luc R. Wathieu and Gao Wang and Fei Li and Tracy Manty}
}
