Citation:
Kirby WC, Kirby WC, McFarlan WF, Wang G, Li F, Manty T, Lo W. Gome Electronics: Evolving the Business Model. 2009;Harvard Business School Case 308-026.
William C. Kirby
T. M. Chang Professor of China Studies; Spangler Family Professor of Business Administration; Director, Fairbank Center for Chinese Studies
Fairbank Center Center for Government and International Studies-South Building, Room S128, 1730 Cambridge Street, Cambridge, MA 02138
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