Classes

MGMT E-6000: Marketing Management

Semester: 

Fall

Offered: 

2015

In this comprehensive and practical introduction to marketing management, students improve their ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media...

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MGMT E-5000: Strategic Management

Semester: 

Fall

Offered: 

2015

To succeed in the future, managers must develop the resources and capabilities needed to gain and sustain advantage in competitive markets both traditional and emerging. The way in which organizations attempt to develop such competitive advantage constitutes the essence of their strategy. This course introduces the concept of strategic management through case analyses, and considers the basic direction and goals of an organization, the environment (social, political, technological, economic, and global factors), industry and market structure, and organizational strengths and...

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ECON E-1034: Consumer Behavior

Semester: 

Fall

Offered: 

2015

Have you ever wondered why you're so reluctant to order the same entrée as your dining partner? Or why you'd brave a blizzard to attend a show you weren't really that excited about—just because you already paid for the tickets? This course is designed to introduce students to the evolving field of consumer behavior. We explore people's behavior across a number of domains—from the cognitive biases that have an impact on our daily decisions, to the ways in which we're influenced by our peers, to the nudges governments can enact to shape our behavior. This course draws from research in...

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MGMT S-2700: Corporate Finance

Semester: 

Summer

Offered: 

2015

The goal of this course is to develop skills for making corporate investment decisions and for analyzing risk. Topics include discounted cash flow and other valuation techniques; risk and return; capital asset pricing model; corporate capital structure and financial policy; capital budgeting; mergers and acquisitions; and investment and financing decisions in the international context, including exchange rate/interest rate risk analysis.

ECON S-1452: Money, Financial Institutions and Markets

Semester: 

Summer

Offered: 

2015

This course presents a moderately advanced overview of concepts and techniques in the fields of money, banking, and finance. It examines the agents, instruments, and institutions that make up the financial system of the modern economy, such as bonds, the stock market, derivatives, and the money market, including the role of banks in deposit and credit creation. Along the way, standard concepts and tools of financial analysis are covered, including the risk-return tradeoff (Sharpe ratio), the capital asset pricing model (CAPM), option pricing theory, and the efficient market...

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MGMT E-6040: International Marketing

Semester: 

Spring

Offered: 

2015

This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries.

MGMT E-5500: The Business of Sports

Semester: 

Spring

Offered: 

2015

This course focuses on management issues across the sports industry—local, national, and global. Topics include new and established league and team development and marketing strategies, corporate sports sponsorship, broadcasting contracts, licensed merchandise, event management, the role of agents, and athletes as endorsers. The perspective is strategy-based with an orientation to building fans, viewers, sponsorships, and revenues.

MGMT E-5100: Essentials of Management

Semester: 

Spring

Offered: 

2015

This course introduces the important aspects of managing a business in a global economy. It teaches thoughtful decision making in connection with communications, marketing, human relations, efficiency, and the framework for making sound financial decisions amongst competing strategic priorities and objectives. It analyzes the risks and rewards of different types of management decision making. The course also covers corporate responsibility and ethics.

MGMT E-5095: Disaster Relief and Recovery

Semester: 

Spring

Offered: 

2015

When disasters strike—whether natural disasters, failures of critical technology systems, disease, or terrorism—society must respond to the needs of individuals, families, and communities whose lives have been severely disrupted. Then in ensuing weeks, months, and years, an affected city or region must initiate recovery from the physical damage, social and economic disruption, and demoralization of a catastrophe. This course focuses on the management of humanitarian relief—shelter, food, medical care, and the restoration of critical public services and basic economic activity—once...

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ECON E-1010: Microeconomic Theory

Semester: 

Fall

Offered: 

2014

This course presents the basic analytical tools of microeconomics. We start by looking at the decision making of individual consumers and ask how these decisions can be optimized or improved. Next, we look at the ways firms make and coordinate their decisions under varying market structures, including perfect competition and monopoly. Then we look at strategic behavior in imperfectly competitive markets, making use of concepts from game theory such as Nash equilibrium. Finally, we take up topics including bargaining theory, information economics, environmental externalities, and...

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MGMT S-4000: Organizational Behavior

Semester: 

Summer

Offered: 

2014

This course deals with human behavior in a variety of organizations. Conceptual frameworks, case discussions, and skill-oriented activities are applied to each topic. Topics include communications, motivation, group dynamics, leadership, power, the influence of technology, and organizational design and development. 

ECON S-1900: Financial Accounting

Semester: 

Summer

Offered: 

2014

This course is an introduction to financial accounting, its concepts, and the techniques of recording, summarizing, and reporting the flow of financial information through the entity concerned. It offers an understanding of the information flow process and the necessary techniques for analysis and evaluation of the firm's potential in light of historical data.