Jonathan Kendall serves as the head of marketing at the national insurance agency YourPolicy, where he specializes in attracting new business for each of the company's new acquisitions. He built, from the ground up, a funneling system that delivers high-intent b2c and b2b leads to office locations across the United States.
Kendall excels in integrated marketing, seamlessly blending strategic vision with operational excellence. He specializes in boosting brand recognition, outperforming sector competitors, and improving overall effectiveness of his department's programming. He also specializes in uniting diverse agencies under a single national brand and keeping each office updated on the latest digital innovations.
In terms of content marketing, at Giddy Kendall spearheaded the creation of a fleet of highly-engaging web series that garnered substantial attention on Instagram and effectively drove targeted traffic to the company's website. His video productions at Giddy performed in the top 1% of all 5,000+ pieces of content on the health platform, in terms of views and engagement.
Previously, Kendall held the position of Editor at the Webby-nominated educational website Big Think, where he oversaw the development of content that attracted a monthly audience of more than 40 million people. Big Think's lineup of contributors include industry icons such as Elon Musk, Sir Richard Branson, Sabine Hossenfelder, Guillermo del Toro, David Remnick, and more.
Kendall's content strategies have attracted millions, showcasing his ability to engage audiences effectively. Through his seamless integration of compelling content with strategic marketing opportunities, Kendall has helped each of the brands he's worked with grow in revenue and market segement share.
In addition to his academic achievements, which include a master's degree from Harvard, another master's degree from Wheaton College in Illinois, and a bachelor's degree from Southeastern University, Kendall has also contributed to several well-known publications,such as American VOGUE, Cultured, LA Weekly, Miami New Times, Atlas Obscura, and more.