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    Bordalo, Pedro, Katherine Coffman, Nicola Gennaioli, Frederik Schwerter, and Andrei Shleifer. Working Paper. “Memory and Representativeness”. Abstract
    We explore the idea that judgment by representativeness reflects the workings
    of episodic memory, especially interference. In a new laboratory experiment on cued
    recall, participants are shown two groups of images with different distributions of
    colors. We find that i) decreasing the frequency of a given color in one group significantly
    increases the recalled frequency of that color in the other group, ii) for a
    fixed set of images, different cues for the same objective distribution entail different
    interference patterns and different probabilistic assessments. Selective retrieval
    and interference may offer a foundation for the representativeness heuristic, but
    more generally for understanding the formation of probability judgments from experienced
    statistical associations.